Searching for similar products/topics. Then, look for common phrases in product names, descriptions, etc. Checking out related online forums. Read through post titles and popular discussions to find topics of interest. Using Google AdWords Keyword Planner tool. To search for new keywords, click “Discover new keywords. ” Cross-check the relevancy of your current keywords by clicking “Get search volume and forecast. ”[2] X Research source
You won’t be penalized for super common keywords and ordinary phrases like “San Francisco” or “macaroni and cheese. " Search engines will penalize you (which affects visibility/ranking) if you repeatedly litter hyper-specific keywords on your web pages.
Most browsers support JPEG, GIF, PNG, BMP, and WebP image formats.
Use HTML image tags like or
Proofread text content on each page carefully—make sure it’s easy to read, organized, and error-free. [6] X Research source Be sure to remove old content as soon as it loses relevancy. Adding a blog section to your website is a great way to include more engaging content. You can write entries yourself, rotate duties with various members of your staff, and/or ask guest bloggers to contribute.
Avoid generic anchor text like “page, “article,” or “click here. ” To keep people on your site, focus mostly on using internal links (links that take users to other pages on your site). [8] X Research source Try to avoid linking out to other websites unless it truly benefits your audience. If you do link out, only link out to authoritative sources. [9] X Trustworthy Source USA. GOV Official website for the United States federal government Go to source
If you own a local deli and catering service, relevant sites you could reach out to include food bloggers, recipe websites, and party/event websites. Let them know that you’ll be happy to link to them on your site, too! Think of this as a partnership.
Responsive web design (recommended): This setup allows the server to send the same HTML code to all devices and alters the layout/appearance of each page to suit different screen widths, resolutions, etc. [12] X Research source Dynamic serving: This setup allows the server to respond to different HTML on the same URL depending on the user’s specific device (mobile, tablet, or desktop). [13] X Research source
Organize your site directory. Give each folder a clear purpose and name. Use keywords in URL structures (folder names). [16] X Research source Make sure you can reach every page by starting at the home page. Add “breadcrumb navigation” at the top or bottom of each page so visitors can easily return to more general pages. For instance, a chocolate cupcake recipe might have breadcrumb links “Home → Baking → Cupcakes. "
Use 75 characters or less (including spaces) for each title. That’s 6-9 words. [18] X Research source If you’re writing the HTML yourself, type in
Example of a good URL: wikihow. com/making-websites/seo. Example of a vague/unclear URL: wikihow. com/directory7/hi-guys.
Organize headers by importance. H1 headers are the most important and H6 headers are the least important. H1 headers appear in the largest, boldest font. Give every page an H1 header. Tag subheaders as H2, H3, etc. Keep headers under 70 characters. Begin each header with at least 1 keyword.
You can submit to Google using Google WebMaster tools. If you’re using blogging software and there’s no dashboard tool for this, you may be able to download a plugin to create your sitemap.
Find and fix indexing problems. Request re-indexing of new or updated content. Get real-time alerts when Google finds indexing, spam, or other site issues. See Google Search traffic data. Track and troubleshoot mobile usability. [25] X Research source
