For instance, instead of using the title or subject line, “Community Newsletter, May 2021,” you could say, “Spring plant sale, picnic, and community fundraiser. " If you’re writing a church newsletter that only comes out once a month, you might write, “January Newsletter: Potluck, Outreach, and Church Renovations!”
If you’re making a big announcement for your brand, you might want to limit the newsletter just to that information so there’s more buzz about it. For a standard newsletter that you release every week or month, you might include a handful of smaller points—updates on a business, upcoming events, opportunities, or fundraisers, for instance.
You may need to research the information that you put in your newsletter. Spend time searching credible sources that you feel comfortable sharing. For instance, if you’re sending out a nature conservation newsletter and you’re bringing up the issue of fishing licenses, link to a government website with the official rules, guidelines, and costs.
A non-profit charity might fill the newsletter with summaries about some of their key initiatives. Then, they could wrap up the newsletter with information about a current fundraising need. For example, if your company sells sustainable products for the home, your newsletter might cover current stories about the environment. At the very end, you might give them an offer or discount for a product on your site.
For example, if you’re writing a seasonal newsletter, you might link to a schedule of events for your area or give direct links to upcoming programs.
Writing in a relaxed, conversational tone can make the newsletter seem more personal. This is a great way to build a connection with your employees, for instance. Be conversational but don’t include a lot of slang that your readers may not know.
For example, you might imagine writing to a friend or colleague. You’ll probably do a great job keeping the tone conversational and engaging this way. Keep the demographics of your audience in mind when you’re writing so you can tailor the information to the people you want to reach. [9] X Expert Source Janet PeischelDigital Media Expert Expert Interview. 30 March 2021. If you’re writing the newsletter for a small group of people, like a congregation or your neighborhood, it’s totally fine to mention people by name. You may say, “Mark completed the community garden beds last week,” without having to list last names.
If you’ve got a blog or website, you could also highlight portions from a post. Then, link to the original post so readers can check out more if they’re interested. Maybe you’ve got a fashion blog and you can link to a recent post about a popular style trend. Instead of creating a double-column newsletter that packs a lot of content in a small space, go for a single-column layout so your reader can immediately see the topics you’re covering. [11] X Research source
Open your newsletter and check it over to see if the text is easy to read. Text that’s too small might stop people from reading. Break up longer paragraphs into shorter sections so your newsletter is easier to skim. [13] X Expert Source Janet PeischelDigital Media Expert Expert Interview. 30 March 2021.
To make the pictures more engaging, choose action images, if possible. For instance, instead of having volunteers pose and smile at a company event, share a picture of them doing something—filling care bags, taking donation calls, etc. Readers are currently favoring a single, relevant image instead of several smaller images in newsletters. A large image can also make your newsletter look sleek and less cluttered. For example, if your company’s owner was recently featured in the news, use an image of them instead of clip art of a stack of newspapers.
Ask a friend to read through your newsletter to get some feedback. It’s always good to have another pair of eyes looking for errors, too! Do an online search for sites that will proofread your work. In some cases, you may need to install an extension so it can run on your browser.
