The winner will be following in the footsteps of the first winner Jonny Cota, who has given interviews where he reveals what winning the show’s prize package has done for his brand.
What does the winner of Making the Cut win?
As detailed by judge Heidi Klum herself on the show, contestants win the following:
These elements were revealed as the show went on. The Row DTLA lease, for example, was revealed in the seventh episode of the show after the final three launched their concept stores there.
Row DTLA is also home to a story owned by Making the Cut Season 1 winner Jonny Cota. In a Popsugar interview, he said one of the difficult things about winning is not being to tell anyone between when you film and when the episode airs.
He said: “For the next six months, I couldn’t tell a single soul that I won. I’m at the bagel shop the next morning, and I’m thinking, my life has changed! I just wanted to announce it to everyone in the coffee shop.”
He also told the outlet that the show had positive effects on his business that were not part of the prize package. “During the show, our sales jumped about 500 percent,” he said.
